Sunday, September 7, 2014

Response to Bobby's "CVS Health: PR Genius"

In his article, Bobby discusses the changes in the CVS pharmacy chain to stop sales of tobacco products, and the publicity impact in doing so.

While, yes, this is a good publicity stunt to get the pharmacy chain's name back on the forefront, it should be noted that there is more opportunity to this than just PR. Though it is stopping sales on tobacco products, the stores are, in fact, going to replace these items with products to help smokers quit. It cannot be said as to what extent people will actually seek out these items, but it may have at least a little benefit.

In the end, though the store is getting a great deal of PR, and it is standing by its claim to "better health," isn't the most important thing that this could change, possibly save, lives?

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